Water covers 70% of Earth, and it is easy to think that it will always be plentiful. However, only 3% is fresh water used for drinking, bathing and irrigating fields. By 2025, the WHO predicts that half the world’s population will be living in water-stressed conditions.
The average North American adult uses over 300 litres of clean water every day. We tend to think of fresh water as plentiful, and yet boil-water advisories in Canada and the US have been plaguing communities for decades and continue to this day.
As if these statistics were not scary enough, water supply can be suddenly interrupted by a natural disaster, and the possibility of attacking the water supply of communities as an act of bioterrorism is a genuine threat in many parts of the world.
The world is ready for a leader in filtration technology that will provide clean, safe water.